HOW I HELP BUILD YOUR BRAND COMMUNITY

I work with clients seeking contract or consulting design services, and I leverage a network of top creatives and experts to ensure the best results. Whether you need support for a specific project or ongoing collaboration, I’m open to both contract and retainer work, tailored to fit the hours and scope you need.

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01. Strategy

Always start
with strategy

Design without strategy is like setting sail without a map. My approach always starts with a deep dive into strategy, ensuring the project outcome is not only accurate but poised for success.

Strategy is the foundation of your brand. It acts as an invisible framework that guides every decision—helping us understand who to engage, how to communicate, and where to connect. It clarifies your vision, values, and behaviors, ensuring your brand aligns with your audience on a deeper level and builds long-term, authentic relationships.

FAQ

Project pricing is tailored to the scope and complexity of each unique brief, but typically starts at $8,000 AUD. This ensures we can fully align on strategy and deliver a solution that meets your brand’s needs and objectives.
I always begin with strategy because without it, the results often fall short. If you already have an existing brand strategy, we’ll discuss it in our discovery call to ensure we’re aligned moving forward.
Strategy provides the purpose and direction that drive successful branding. Without it, we’re simply guessing and dressing things up without knowing if we’re truly aligning with your audience or achieving the results we want.
- Business immersion
- Research & Insights
- Audits & Analysis
- Brand Positioning
- Vision, Purpose, Mission
- The Signature Idea

02. Identity

How we appear, how we speak

Brand Identity is where strategy comes to life—both visually and verbally. It’s the essence of your brand, expressed through design, language, and tone, making your brand relatable, memorable, and engaging. These elements work together to communicate who you are, ensuring your audience not only understands you but is drawn to what you stand for.

FAQ

Brand Identity packages are tailored to each project, with pricing typically starting at $8,000 AUD. The final cost depends on the scope and complexity of your unique needs.
Brand Identity shapes every aspect of the brand experience across both digital and physical touchpoints. It establishes the rules and key elements that ensure consistency, maintaining a cohesive and high-quality connection with your audience at every interaction.
While a logo and font are the most familiar elements of a Brand Identity, they are just the beginning. A successful brand relies on a full suite of tools, tailored to its unique needs. Through our strategy sessions, we identify exactly what’s required to ensure your brand thrives for the long term."
Each project is unique, but a typical Brand Identity package includes:
- Voice & Messaging
- Logos, Colors, Typography
- Art Direction
- Motion & Sound Identity
- Brand Guidelines
These elements work together to create a cohesive, recognizable brand that resonates with your audience.
Strategy is the foundation of a successful brand identity. Without it, identity elements are often driven by intuition and rarely achieve lasting impact. If you feel you already have a strategy, we can certainly discuss it, but I’ll always ensure that every decision is rooted in a thorough, well-defined strategy to guarantee success.

03. Activation

Creating meaningful brand experiences

Brand Activations are where strategy becomes action. This is where your brand and audience connect on a deeper, tangible level. Often referred to as touchpoints, activations are the physical and digital elements that bring your brand from concept to life, creating meaningful, real-world interactions.

FAQ

The cost of Brand Activations depends on the scope and complexity of the project. Pricing typically starts at $8,000 AUD, with custom packages available based on your brand’s specific touchpoints and needs.
The activations I offer depend on the unique needs of your brand, which we uncover during the strategy session. While I can deliver activations of any kind, the most common include:
- Website Design and Development
- Brand Campaigns
- Environments
- Marketing Collateral
- Video and Photography
- Launch and Rollout
These touchpoints are tailored to ensure your brand connects with its audience in the most impactful way.
Every brand is unique, with its own set of needs and priorities. During our strategy session, we’ll identify the what, where, and when—pinpointing the most effective activations to engage your audience and achieve your goals.
In some cases, I can create activations without a fully established brand, especially for businesses at the start of their journey. If you already have a brand, I can work with your existing brand guidelines to deliver the activations you need.

04. Brand design

Turning prospects into superfans—a commitment to the long game

Once I’ve built a solid foundation with strategy, communicated it accurately through identity, and created meaningful engagements with activations, the next step is to build long-term trust and relationships with your audience.

Brand design is the ongoing, consistent delivery of your brand promise. This process shifts prospects into superfans who truly love your brand. I achieve this by maintaining brand quality, ensuring a strong presence, and delivering experiences that meet or exceed your audience’s expectations.

FAQ

For ongoing brand design, I can create a retainer that’s tailored to fit your specific needs and goals.
Absolutely. I already provide a comprehensive brand book with clear guidelines, art direction, and copy direction that empowers your in-house designers to create consistent brand experiences. However, by collaborating with me, you gain access to specialized design expertise and oversight to ensure every execution remains aligned with the broader brand vision. I also offer an onboarding handover to walk your team through the system, so your brand stays cohesive and compelling for the long haul.
Yes. I offer flexible retainer options that provide ongoing support for your brand. This includes regular design updates, strategy refinement, and quick turnarounds for any emerging needs. My retainer clients benefit from a consistent partnership, ensuring your brand remains fresh, cohesive, and ready to evolve as your audience and market do.
Brand consistency is the backbone that keeps your audience engaged, fosters trust, and ensures you stand out in a crowded market. Designing, building, and implementing your brand is only the beginning. I believe in maintaining a high standard of quality at every interaction, because that’s what reinforces your brand’s promise and keeps your community invested in your vision. By upholding your visual and verbal guidelines, you create a cohesive experience that turns casual viewers into loyal superfans.

It was a pleasure collaborating with Fletch over my four years at Skedulo. His exceptional skills as a senior brand designer were evident in the fast-paced SaaS environment we operated in. Fletch played a major role in our rebranding efforts and was a fantastic partner in developing our advertising campaigns, website, and various marketing outputs. His creative insights and dedication were pivotal in our successful funding round, boosting our valuation to an impressive $0.5 billion.

Craig Panigiris Marketing Director Atlassian
"Matt Fletcher is the kind of brand designer and creative director you want on your team. He’s not just about making things look great (though he’s incredible at that); he’s a strategic thinker who knows how to bring a brand to life in a way that truly resonates. Matt gets the ins-and-outs of B2B SaaS and has this unique ability to connect creative strategy with the perspectives of different verticals, which is rare. Whether it’s pitch decks, video content, websites, digital ads—you name it—he consistently delivers top-notch work. Add to that his leadership and thoughtful creative direction, and you’ve got someone who’s always raising the bar. Highly recommend him to any brand looking to level up."

Bartek Woroniecki. Director Growth Collectly. US
“Hard-working and diligent, Matt applied strong creative thinking to every task and always looked at different perspectives and ways to approach the work while working on a broad range of projects with clients as diverse as Adidas, Puma, Arsenal Football Club and The Royal Botanic Garden in Edinburgh.”

David Dunn Managing Director at 442 Design

PARTNERS.CLIENTS.PARTNERS.CLIENTS.PARTNERS.CLIEN

Throughout my career, both independently and alongside collaborators, I’ve helped many brands align with their audiences and express themselves in ways that rise to every challenge. Below are a few I’ve been proud to work with.

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